Inside Startups YouTube Strategy



1. Deep ICP Mapping

Here we are uncovering a deep contextual and psychological understanding of your ICP. This is much more than simply filters for company size, revenue range and job title.



Google Docs

03_Target_Audience

Target Audience As with Section 1, there is no client call or intake form behind this yet — it is built from the Inside Startups website, Ben's LinkedIn export, and his MentorCruise profile, plus market research to validate and quantify the pain points. Where a claim is client-stated, it is mar...



2. Company Knowledge Base



Google Docs

02_Services_Offerings

Services & Offerings THE OVERALL FRAMEWORK The site organizes its value proposition around three things it says it brings to every engagement: Structure & Focus (OKRs, weekly rhythms, and priorities that turn activity into progress), Commercial & Fundraising (help with first customers, grants, ...

Google Docs

04_Case_Studies

Case Studies BEN'S HEADLINE TRACK RECORD (AS STATED ON HIS OWN SITE) These are the top-level proof points Ben uses to describe his own coaching results, in his own words: "4 companies hit $1M ARR within 16 months under my guidance." — labeled "Rapid Scale." "In the last year alone, I've led 5 s...




3. Competitive Landscape

Click any one of the pictures to be taken to their channel.



4. Keyword Research


Unaware



Problem Aware


Solution Aware Queries



5. Initial Video Concepts


1

Top of Funnel

I've Coached 221 Business Owners. Here's What I Learned

Exactly How I Scaled 4 Startups To $1M ARR in 16 Months

If I Had To Secure Funding For My Startup in 2026, I'd Do This

7 Brutal Truths I Learned About Growing My Startup

The Exact Business Growth Strategy I'd Use To Make $5M

How to Prepare for a Series A With No Fundraising Experience (Step-by-Step)

2

Middle of Funnel

How To Find The Right Business Coach (Step-By-Step)

Why Your Startup Should Hire A Fractional COO

The NEW Way to Structure Fractional Leadership in 2026

Stop Being the Bottleneck in Your Own Business (Step-by-Step)

Running A Business Is Hard Until You Build Systems Like These


3

Bottom of Funnel

How Enigma Went From $50k In Debt To Profitable, Sustainable Company

How I Raised $2.2M, Missed PMF, and Grew $1M ARR in 12 Months

I Scaled A Portfolio From $5M-$22M & Managed 120 Team Members

Why Your Last Startup Coach Didn't Actually Help You

^ Objection: "I've tried this before and it didn't work"

You Don't Need Another Business Framework. You Need Execution.

^ Objection: Coaches and consultants don't do anything.


6. Tracking & Performance





See How Videos Actually Turn Out:

Click below:

https://www.hyveagency.com/case-studies/